Target Launches Beta AI Shopping Assistant for Holiday Season
Target has launched a beta version of its AI-powered shopping assistant, Ask Target, designed to help shoppers during the holiday season. The assistant is integrated into the Target app and also features a storefront within ChatGPT, allowing users to browse,…
Mobile Pensacola, AL, October 22, 2026 —
Target has launched a beta version of Ask Target, an AI-powered shopping assistant intended to help shoppers during the holiday season. The tool is available through the Target app and through a storefront within ChatGPT.
Users can browse through the assistant, build shopping baskets and check out, according to the information provided about the launch. The summary does not specify whether checkout takes place within either platform or whether users are redirected elsewhere.
The beta release places Ask Target in two digital settings: Target’s own app and a storefront within ChatGPT. The description does not provide further details about how the assistant responds to requests, what products it can recommend, or whether its features differ between the two settings.
Target has not provided, in the available summary, a launch date, the markets where the beta is available, or details about who can use it. It also does not state whether the assistant will remain in beta after the holiday season or whether additional features are planned.
The launch’s stated purpose is to assist shoppers during the holiday season. No information was provided about how many people are expected to use Ask Target, how the beta will be evaluated, or what safeguards or limitations apply to its AI-generated assistance.
Story summarized from the original created by Kelly Kazek on www.al.com, see more information here.
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