Christina Milian’s Beignet Box Expands Into Retail With New Ready-to-Drink Coffee at Rouses Markets

NEW ORLEANS, LA / ACCESS Newswire / August 28, 2026 / Beignet Box, the New Orleans-inspired brand founded by entertainer and entrepreneur Christina Milian and Elizabeth Morris, is expanding into the CPG space with the launch of its new premium ready-to-drink coffee, now available at more than 70 Rouses Markets locations across the Gulf South.

Known for bringing one of New Orleans’ most beloved traditions to fans through its signature beignets, Beignet Box is taking the flavor and feeling associated with the city and translating it into an everyday, grab-and-go product. The new café-style coffee delivers the indulgent flavor consumers expect from Beignet Box while remaining intentionally balanced for everyday drinking.

Rouses Markets serves as the exclusive launch partner for Beignet Box’s first major retail rollout, debuting the coffee across more than 70 locations. The partnership marks a significant step in Beignet Box’s evolution from a beloved beignet concept into a growing consumer brand and lays the foundation for expansion into additional retailers and markets.

“New Orleans stays with you. There’s something about the food, the music, the people and the traditions that makes you want to take a piece of it home,” said Milian and Morris. “Beignets and coffee are part of that experience for us, and this launch gives people a new way to bring that feeling into their everyday routine. Rouses felt like the perfect place to start because of its deep Louisiana roots, and we’re so excited for what comes next.”

“Supporting Louisiana brands is part of who we are at Rouses. We’re proud to give companies like Beignet Box a platform to grow right here at home,” said Donny Rouse, CEO of Rouses Markets.

The expansion comes ahead of National Beignet Day on September 17, giving fans another way to celebrate the New Orleans staple – this time straight from their local grocery store.

The Rouses debut marks the beginning of a larger retail growth strategy for Beignet Box. With national expansion planned and international growth targeted for 2027, the brand is preparing to enter additional grocery, convenience and hospitality channels, with the goal of building Beignet Box into a globally recognized New Orleans food and beverage brand.

About Beignet Box

Founded by Christina Milian and Elizabeth Morris in 2018, Beignet Box is a New Orleans-inspired food and beverage brand built around the warmth, fun and nostalgia of the city. What began with a shared love of beignets has grown into a brand focused on making the New Orleans experience more accessible through modern, approachable products.

Contact

Carly Cataldo
SRK Collective Media Group
carly@srkcollective.com
9145062383

SOURCE: Beignet Box

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